Decision making Process of customer
The Decision Making Process of the customer is the method used by marketers to identify and track the decision making process of a customer journey from start to finish.
It is broken down into 5 individual stages
1 – Problem Recognition
The first stage of the process is finding out what exactly you or the customer needs. The consumer feels like something is missing and wishes to address it to get back to feeling normal. If you can define when your target demographic develops these needs or wants, it would be an ideal time to advertise to them.
2 – Information search
This is the search stage of the process. One that is frequently changing from old fashioned shopping around to the new google. Information is not only collected about stuff and on things but from people via endorsements.
In this stage a consumer is beginning to think about risk. A customer might make a pro’s vs. con’s list to help make their decision. People often don’t want to regret making a decision so extra time being put into managing risk may be worth it.
3 - Evaluation of Alternatives
Here questions start being asked. Is this really the right product for me do? Once the consumer has determined what will satisfy their want or need they will begin to seek out the best deal. This may be based on price, quality etc. Customers read many reviews and compare prices, ultimately choosing the one that fulfils most of their parameters.
4 – Purchase
The consumer has now decided based on the knowledge gathered what & where to purchase. At this stage a consumer has either assessed all the facts and come to a logical conclusion, made a decision based on emotional experiences.
5 – Post Purchase satisfaction or dissatisfaction
Did the product deliver on the promises made? Did the product equal or exceed expectations?
Incase customer finds that the product has matched or exceeded the promises made and their own expectations they will possibly become a brand ambassador influencing other potential customers
It is broken down into 5 individual stages
1 – Problem Recognition
The first stage of the process is finding out what exactly you or the customer needs. The consumer feels like something is missing and wishes to address it to get back to feeling normal. If you can define when your target demographic develops these needs or wants, it would be an ideal time to advertise to them.
2 – Information search
This is the search stage of the process. One that is frequently changing from old fashioned shopping around to the new google. Information is not only collected about stuff and on things but from people via endorsements.
In this stage a consumer is beginning to think about risk. A customer might make a pro’s vs. con’s list to help make their decision. People often don’t want to regret making a decision so extra time being put into managing risk may be worth it.
3 - Evaluation of Alternatives
Here questions start being asked. Is this really the right product for me do? Once the consumer has determined what will satisfy their want or need they will begin to seek out the best deal. This may be based on price, quality etc. Customers read many reviews and compare prices, ultimately choosing the one that fulfils most of their parameters.
4 – Purchase
The consumer has now decided based on the knowledge gathered what & where to purchase. At this stage a consumer has either assessed all the facts and come to a logical conclusion, made a decision based on emotional experiences.
5 – Post Purchase satisfaction or dissatisfaction
Did the product deliver on the promises made? Did the product equal or exceed expectations?
Incase customer finds that the product has matched or exceeded the promises made and their own expectations they will possibly become a brand ambassador influencing other potential customers